After seven years at Lotto, the Dijon club changed equipment supplier and found the American brand.
In a few weeks, the 2023-2024 season will begin. Before that, the clubs will start to unveil some new jerseys when others will formalize new partnerships.
Like Parma, which is going to PUMA, Athletic Bilbao, which is going to Castore, or Werder Bremen, which has signed up with hummel, many clubs are entering a new marketing era. In France, while we are still waiting for the formalization of the contract between OGC Nice and Le Coq Sportif, it is the Dijon club which has just announced a major change in its history.
Dijon x Nike = 3 years
Under contract with the Italian equipment manufacturer Lotto since 2016, the DFCO will join Nike from the start of the 2023-2024 season. Already the club’s equipment supplier between 2005 and 2006 and then from 2009 to 2013, the American brand is making a comeback in Burgundy for the next three years.
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Nike becomes Dijon’s new equipment supplier
” It will therefore be an honor for the DFCO to continue to provide all its licensees – from the professional squad to Training and Football School, including the entire Women’s Section – with quality equipment for matches. , workouts and outing outfits. Equipment and accessories which will of course be marketed at the DFCO Store, with the desire to meet the expectations of all our supporters. While traditional match and training kits will be headlining, special Nike collections will also be available throughout the season.. explains the club’s official press release.
If the comma will be present on the DFCO jersey, the partnership between the two entities should on the other hand look more like that between Montpellier and Nike than that between PSG and the American brand. Like Angers, which will also engage with Nike, the clubs should inherit jerseys from the brand’s teamwear templates.
When will the Dijon jerseys be released?
Who says new contract necessarily says new jerseys. And as often when a club changes equipment supplier, it is the date of entry of the partnership which serves as the date of presentation of the outfits. For Dijon as for many other teams, July 1, 2023 should therefore be D-Day.