The actions of Netlix (NFLX.US) gained more than 4% at the start of yesterday’s session on Wall Street following the company’s announcement that it broke the 5 million active user barrier with a new version of the platform that supports external advertising. The company introduced last November the option to choose a subscription priced at $7 a month with ads, as an alternative to ad-free plans that start at $10 a month. At this point, the service is available in seven countries.
The implementation of the service provider’s advertising-based program is mainly aimed at attracting more new customers and introducing a new source of revenue in the face of increased competition from HBO, Apple or Amazon.
Source: xStation 5
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